Monday, October 08, 2012

Support a charity or local cause with your 'data exhaust'.

The NYT has an interesting article about a startup that is turning your 'data exhaust' into money that you can use for charity. The company is called Enliken - they collect anonymized web statistics on your behalf and let you decide where the money from this goes.

It is a really neat idea to allow users to decide what to do with and how to profit from their data.  Rather than fight the data collection (which is going to happen in some form or another), it seems much smarter to consciously allow it to be collected in a safe way and then direct the profits towards causes you feel are deserving.

If you would like to start earning money for a local cause or charity, check them out!

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