One of the startup web sites we have been working on and hosting at ProjectLounge, was reviewed by the Wall Street Journal. I am looking forward to taking the site to the next level - but a review like this is certainly a good start for the site. It is full of good suggestions and a positive conclusion.
"I think its system would be welcomed by many people looking for good-quality, well-designed cards that catch the eye. It saves users the hassle of last-minute trips to the card store, and still lets greeting cards keep their personal touch, which is what makes them such a permanent fixture in our lives."